Master Your Golf Swing Today

If you're looking to shave strokes off your game or finally find a swing that feels natural, scheduling a lesson with Fred Hancock is a smart move. As a Class A PGA Professional with over 40 years of experience, he brings a level of expertise to the tee that is rare to find.

Here are the top ten reasons to book a session with him:

With more than 40 years in the industry and over 15,000 lessons under his belt, Fred has seen every swing flaw imaginable. He doesn't just guess; he knows exactly how to diagnose and correct your specific issues.

Fred’s core teaching philosophy—inspired by legends like John Jacobs and Manuel de la Torre—focuses on the idea that the golf motion is a continuous swinging motion. He helps you move away from "hitting" at the ball, which often breaks down mechanics, and toward an efficient, fluid swing.  

He knows what it takes to win at the highest levels. Fred was the 1976 Wisconsin State High School Individual Champion and, more recently, coached the Eau Claire Memorial Old Abes to a WIAA Division 1 State Championship in 2023.

Whether you are a beginner picking up a club for the first time or a seasoned low-handicapper, Fred adapts his style to fit you. He is particularly well-regarded for his patience with juniors and beginners.  

You don't have to wait for the Wisconsin snow to melt. While the local courses are closed, Fred teaches at Valley Sports Academy using high-tech simulators, ensuring your game stays sharp even in the off-season.

As the Head Golf Professional at Lake Wissota Golf and Events, Fred is a central figure in the local golf community. His leadership at the club ensures he is always up-to-date with the best practices in the industry.  

Fred is known for breaking down complex physics into simple, actionable fundamentals. His students often rave about how he provides "easy to follow instructions" that they can actually practice on their own.  

Through his business, Swing’s the Thing Golf, Fred offers a dedicated brand of instruction that focuses entirely on the student's improvement and enjoyment of the game.

Testimonials frequently highlight his patience and passion. Students often describe his lessons as "game-changers," noting that he makes the learning process enjoyable rather than frustrating.  

Fred is a "lifelong student of the game." His deep respect for golf history combined with modern teaching tools means you get a well-rounded education that covers everything from swing mechanics to the mental side of the sport.  

Ready to get started?

You can usually find Fred at Lake Wissota Golf or Valley Sports Academy. Given his reputation in the Chippewa Valley, his schedule fills up fast—especially as the season approaches!